I was in a meeting earlier this week that had nothing to do with search marketing. However, once they learned of my background in search marketing they started lobbing search questions. They went on to tell me they have hired a half-dozen agencies and consultants over the years and nothing has ever really gotten them […]
Your biggest barrier to ranking well may be — your own company Read More »
Bing Shopping is one of the key vertical categories in the new search engine. You can do a search for a product and it will understand that you are looking for information related to products. Microsoft\’s goal is to give you the \”best answer\” for your products searches. Starting with a query like \”Nikon digital
Bing Shopping Search Review Read More »
Just before I left on vacation, an executive commented that \”doing SEO creates more problems than it fixes\” after explaining that some of the issues we found on the site were \”caused\” by changes and mistakes other teams had made. He believed the more audits and reviews, the more things were being found. This is
SEO creates more problems than it fixes Read More »
Search ad spending by tech, electronics companies slows is the headline to the B2B Magazine article last week by Chris Hosford. Chris was referring to a Paid Search spend study released recently by Covario. The study indicated that search spend by technology companies had decreased. Now, it was not Chris’ story or the study by
Search ad spending by tech, electronics companies slows Read More »
If you sell a service or offer anything that is local centric you MUST, MUST, MUST ensure you have local findability and leverage the increased adoption of smart phones especially the iPhone. Recently I was in Austin Texas for SXSW and needed to get a cab after an event at the Carver Museum to get
Mobile Findability is Critical for Success Read More »
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Managing Large Site SEO – Video Interview Read More »
Update: Listen to the Webinar and get the presentation at http://register.webcastgroup.com/event/?wid=0830423094635 When: Thursday, April 23 Time: 12 PM Eastern (9 AM Pacific) Where: Online Web Conference How: Register Here Cost: Free Who Should Attend: Executives, in-house marketers, SEMPO clients and prospects With China being the largest Internet population market in the world, 40% of the
SEMPO Webinar: State of Search – Asia Read More »
That is the question I am starting to ask marketers who just don\’t seem to get it. In my Top Shelf SEO session at Webmasterworld Vegas I asked the room how many people using an iPhone have had a problem finding the information they were looking for an nearly all the hands went up. This