Yesterday I posted in Facebook a quote that I received twice in the same morning from two different people and once previously last week. All three people were interested in DataPrizm but wanted to adapt features of it for their existing offline workflow. They essentially told me “we want exactly what we have now but […]
Accepting that Not Everyone Wants or Needs Change Read More »
Jeff Beale from The Marketology Group just posted the link to our recent PodCast interview on the topic of personalized search and keywords research. We talked for nearly an hour with Jeff asking some really interesting questions trying to understand hwo we need to rethink doing keyword research based on the personalized nature of search
Personalized Search and Keyword Research Read More »
Popular article republished from my Back Azimuth company blog. The above is the headline of a nice shinny object that Google is dangling in front of marketers. One that is being used out of context and I am sure has resulted in significant money being pissed away in paid search. Now, I am not against
89% Uplift from Paid Search Clicks Read More »
In case you missed it last week, Search Marketing Now has uploaded the webinar I did on \”Demonstrating the Value of SEO within a Large Organization:Â What to Measure, How to Report which was very well received by the attendees. In the webinar I focused on four key types of reports that represent the key
Measuring SEO in the Enterprise Webinar Read More »
The integration of SEO and Social Media should be as natural as a peanut butter and jelly. While a natural fit, few companies are even thinking of having these teams meet let along work together. Yes, many SEO teams have created some best practices and thrown them over the fence to the many Social Media
The integration of SEO and Social Media Read More »
For one company it was potentially $2.3 million for just 7 words I have had a number of people ask me to explain this worksheet since I presented it recently at a local conference. I developed a more advanced version of this worksheet a number of years ago for a company to help them justify
The Cost of Not Ranking Organically Read More »
The SEMPO Institute is is offering a holiday gift to anyone who was hoping to get some extra search knowledge to start the new year. Get your SEMPO Institute Certificate of Completion and more SEO, PPC, and Social Media knowledge from the 37 industry experts who have written our courses. Now is the time. Get
SEMPO Institute 25% off Holiday Discount Read More »
In a recent post I discussed how businesses should be leveraging Search Marketing techniques to intersect with existing searcher demand.  I firmly believe that when we understand the searcher’s intent, where a searcher is in the buying cycle or even understanding the type of search they are doing, advertisers can better intersect with the current
Maximize Search Relevance to Attract, Engage and Retain Searchers Read More »
I recently had an interesting discussion with a CMO of a personal computer manufacturing company about how little they were leveraging search marketing. He told me that their main objective in this recession was to maximize traditional advertising to generate awareness and therefore increase demand for their products. I told him that was admirable but
Leverage Search Marketing for Demand Intersection Read More »
I received a Google Alert this morning about a site that was referenced my Search Engine Marketing Inc. book. As you would expect, I went there and it was a standard scrapped site with the reviews all neatly listed on the page clearly hoping to make some cash off the four sets of AdSense ads
Are Search Marketers Drunks or do DUI lawyers have poorly matched ads? Read More »