Every employee, at some point before they were hired, whether for a new role, a backfill, or a stretch position, someone made a business case to support the need for their hiring. You might not have written it out, but the thinking was clear:We believe this person will help us generate revenue, reduce expenses, enhance […]
The Forgotten Business Case for Every Employee: Why Contribution Matters Read More »
We are continuing our data transparency and effectiveness theme with Data Deception, which I describe as using large numbers without context to excite someone into believing you are more successful than you have been. I wanted to write about this after listening to an episode of The Freakonomics Podcast, in which they discussed data fabrication.
Preventing Data Deception Read More »
In case you missed it last week, Search Marketing Now has uploaded the webinar I did on \”Demonstrating the Value of SEO within a Large Organization:Â What to Measure, How to Report which was very well received by the attendees. In the webinar I focused on four key types of reports that represent the key
Measuring SEO in the Enterprise Webinar Read More »
There was a brilliant article in ClickZ from Julie Batten recently about Leveraging Social Media Buzz for SEO Success. . I think Julie does a great job of explaining the opportunity and end result of integrating search and social which has a lot of enterprise marketers giddy with anticipation of flowing links and higher rankings.
Integrating Search & Social Media via Press Releases Read More »