In the past year, I have noticed I am less likely to be loyal to brands, mainly because they don\’t reciprocate that loyalty. I wrote about this 7 years ago when I was defecting from other brands and asked a question from a brand point of view – \”Do brands still care about loyalty.\” As […]
Should we stay loyal to brands? Read More »
No more than 30 minutes after I posted an article detailing SEOs\’ frustrations implementing hreflang, Facebook reminded me that I had posted a similar frustration on a Friday five years earlier. Funny, Facebook wanted to create a donate button when I posted the observation. I should have taken them up and maybe made a GoFundMe
The Difference 5 Years Makes Read More »
I have frequently said that critical reasoning skills are essential for Marketers, especially those in SEO. I even had it on the list of critical traits for hiring enterprise SEOs. On any given day, there are hundreds of posts and articles on the topic, many of which contradict each other and others that defy any
Critical Reasoning Skills Read More »
Originally I wanted to title this post, \”When Sales and SEO Don\’t Communicate\” but realized it was more about an all too common marketing failure – not ensuring Searcher\’s can accomplish what they came to the site to do. Many companies fail to grasp the fairly simple concept of connecting keyword phrases they want to rank
Can your Searcher\’s Complete Their Tasks? Read More »
That is a major question that I find myself asking more and more. What is the value to me of being loyal? I have used some brands without change for 20, 30, and, in the case of Crest toothpaste, over 50 years. More and more I see companies chasing new customers at the expense of
Do brands still care about loyalty? Read More »
On a recent dive trip to the Philippines I saw two different situations where service companies had upset and lost some of their best customers over something that could have been prevented by a bit of attention to detail. Â Too often companies do not understand the value of these low margin, loss leader tasks on
Are Your Poorly Executed Low Margin Services Hurting Business? Read More »
In the past two days I have experienced the greed of hotels that are tying to exploit business travelers for events. Last night a friend of mine was In NYC from India and he had a rate of over $400 a night for the same hotel I was staying at a rate of $199. I
The Difference a Day Makes Read More »
Cleaning out my screen capture folder, I found this grab that was perfect for a rant on the problems with poorly managed data. Nearly two years ago, I converted my Business Week subscription from print to digital for my iPad. It seems the non-digital side of Business Week was not aware of my transition, sending
Big Data with No Thinking Read More »
I recently traded in my tree hugger Prius for a Mini Cooper CountryMan which I love. I really liked my Prius but got tired or not being able to quickly pull out from a cold stop and wanted something a little more upscale.  Anyways… since buying the car two months ago I have received 12
To many damn surveys Read More »
I do think the bad economy (yes, its bad and not some scare tactic by Obama) and the fear of loosing their jobs that are causing some marketers to hide their heads in the sand and allow grossly under performing campaigns and programs continue to run. Until recently I had rarely encountered a marketer who
Is the bad economy creating Cowardly Marketers? Read More »