Global Marketing – Bill Hunt's Rant's & Raves

Why Google Isn’t Racing to Replace Hreflang with AI—And Probably Never Will

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There is a growing chorus in international SEO circles claiming that Google will soon utilize AI or some other form of automation to replace hreflang especially after Google’s recent ccTLD domain consolidation. On the surface, it sounds reasonable—why wouldn’t Google, armed with increasingly powerful machine learning tools, “just figure it out”? The answer: because there’s […]

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The evolution of my passion for Global Business

Global Marketing / Bill Hunt

As part of my package for a graduate program in global relations and business, I had to write about an event that triggered an interest in global business. I thought it might be interesting to share parts of that essay since I frequently get asked how I got started in global market. My 30+ year

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Centers of Excellence are Critical for Success in Search and Social Media

When I look at the common element of large companies that are doing well in search marketing I almost always encounter some sort of Center of Excellence (CoE). While they may not always be called a CoE, some call them Search Council\’s none the less, they are some sort of centralized information repository or governance

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