A long-time friend and mentor recently asked that thought-provoking question. He was working on a conference keynote focused on the undervaluation of SEO projects and what agencies should do to get more compensation for the incremental value they provide. Actually, his question was \”how to win\” a million-dollar SEO project. I told him that […]
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Why can’t we be honest and direct with SEO problems? It seems all of our reporting is just the good stuff. Yesterday I saw a PPC report from an agency that was managing over 20,000 keywords and it had main report showng the 20 best performing keywords and ads and some engagement graphs and that
Do you create Warm Fuzzy, Kittens and Bunnies Reports? Read More »
The editorial geniuses at SES and ClickZ have developed a week long “festival†named \”Connected Marketing Week\” which they describe as “A New Era of Information, Marketing, and Insights†all under the banner of “Connected Marketing Week. This event piggybacks on the hugely successful Search Engine Strategies Conference in San Francisco but loops in all
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