Last Thursday following the last day of SES San Francisco I attended a launch party for the brilliant new company Social Rewards started by Joe Morin and Mike Uesugi. I think they have a winner with this company since it effectively connects brands to consumers and leverages Word of Mouth to help spread the word […]
Social Rewards and the Awesome Sanyo Dual Camera Read More »
Last week I wrote about how Comcast did not sync with their systems to auto credit people for their free “loyalty movie†and I also encountered a similar problem with Hertz. These two events have shown me that people don’t always think through the potential problems that people could with their newly optioned offers or
Check the full workflow of your system when adding something new Read More »
Google has launched a new Internet Stats site in the UK at http://www.google.co.uk/intl/en/landing/internetstats/ They have broken the information down into 5 main categories: Macro Economic Trends, Technology, Consumer Trends, Media Consumption and Media Landscape. Within each topic are subcategories focusing on a deeper segment of that category area. For example in the Consumer Trends category
Google launches Internet Stats Site Read More »
South By Southwest Interactive (SXSWi) opened its panel picker on Monday allowing the community to vote for the panels that should be added to the event. You can vote until September 4th 2009. The actual interactive event will be March 12 – 16, 2010. For those who are not aware, there are also music and
Best SXSW 2010 Social Media Panels – Go Vote Read More »
When I look at the common element of large companies that are doing well in search marketing I almost always encounter some sort of Center of Excellence (CoE). While they may not always be called a CoE, some call them Search Council\’s none the less, they are some sort of centralized information repository or governance
Centers of Excellence are Critical for Success in Search and Social Media Read More »
This newly reformulated C-Suite track at Search Engine Strategies San Jose takes the conference to a new level by providing a truly strategic view into the mind of the CMO. With the exception of the last session, the track is agency free. Only actual senior marketers from large and small brands are speaking. Not that
SES San Jose – Special CMO Focused Track Read More »
So says a recent report titled – \”The Digital Marketing Standard: Executive Perspectives on Digital Marketing.\” I was fascinated by the obvious disconnect between reality and the data. I will interject my commentary below. I have requested the full report but only have the various released material to comment on. [Still have not received it
CMO\’s admit being behind the curve on digital marketing– finally Read More »
Just before I left on vacation, an executive commented that \”doing SEO creates more problems than it fixes\” after explaining that some of the issues we found on the site were \”caused\” by changes and mistakes other teams had made. He believed the more audits and reviews, the more things were being found. This is
SEO creates more problems than it fixes Read More »
I have been asked by a number of people about the current state of the market and the key competitive threats and opportunities. There have been many different context put on that question but I wanted to share some of my answers and see if there are any differing thought. While many of these may seem like big vs. small agency that is not the case. The opportunities are real for either agency to win this this current economy.
Current Marketing Threats & Opportunities Read More »
One trend I am noticing more and more as the advertising market sours and budgets decrease are vendors and publishers doing end-runs around agencies and key internal evangelists. CMO’s and senior marketing managers are grasping for improvements in performance and tactics that can help them ink out any additional value from their current marketing budgets.
Disintermediation Increases in Hard Times Read More »