Agency Management

Asking your employees if they know how your company makes money might seem like a simple question. Still, an even harder question is how we maintain profitability. A lack of understanding of these similar but potentially complex questions can have consequences to any size organization. I have been trying to finish this article for several […]

“The worst time to find out a client is unhappy is when they’re already walking out the door.” Client satisfaction and retention are the lifeblood of any agency. Yet, too many firms rely on assumptions rather than actively measuring how their clients feel about their service. By implementing a structured Client Feedback System, agencies can

Nowadays, there\’s so much effort and innovation around creating highly visual reports and pumping out data, often without any insights. This week alone, I saw multiple LinkedIn articles on learning Python to mine data and create amazing visualizations. None of these articles mentioned mining insights for actionable activities. My other pet peeve is reports for

Nearly all agency acquisitions are a function of a value multiple times, either EBITDA (Earnings Before Interest Tax and Depreciation) or OPAT (Operating Profit After Tax).  Also, many agencies will use an earn-out valuation, especially if they have real value and are bought by one of the ad groups. Determine the Business Value  Typically, OPAT