Bill Hunt’s Ran’ts and Raves

Digital Marketing commentary from a global marketing road warrior.

Epiphany Series

Epiphanies

Epiphany 41: Reality Stewardship

One of the least appreciated responsibilities of a consultant is not delivering recommendations but recognizing when a client’s mental model no longer matches reality. Over the years, I have learned that the best consultants rarely win arguments where a client is deeply entrenched in a belief. The only way forward…

Epiphanies

Epiphany 40 – The Dimensions of Competence

Recently, I had my annual HVAC inspection. Like most homeowners, I view these visits as preventative maintenance. A technician arrives, inspects the equipment, performs a few routine tasks, and hopefully can assure me that everything appears to be operating properly. This year was different. A younger technician asked me to…

Agency Management

Agency Denial

In the first installment of this series, “How Attention Shifts Before Replacement,” I showed that clients don’t begin…

Rants

Then Just Don’t Do It

Over the past several weeks, I have found myself repeating a phrase that, at first glance, sounds dismissive….

Travel

48 Hours in Athens Greece

This was our second trip to Athens. Our first was in 1995 when I was invited to defend…

6 Hours in Gibralter

I had wanted to go to Gibraltar since I saw the silhouette of the island in the 1070’s…

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